Search engines store information about many web pages, which they retrieve by an automated Web browser which follows every link on the site.According to statistics in America,about 80% of the internet users use Google...this reminds me of what my tutor was saying about how Google has now become a verb....Google is my favourite search engine because whenever i type in a query i always get the best-matching,relevant and satsfying results. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere....sounds like im now markerting google ha ha...
As i was researching why ,who, or what, makes one page more useful than another one, so that it is put at the top of your search results i came acros the following:
- high-quality information on the site
- Optimization of the website
- Write a newsletter and send it to targeted market
- Websites are linked to other high-quality websites
- The website is updated regularly
- have sitemap for easy navigation of the site
- The website is translated into foreign languages so many people will have access to it
All the factors above contribute to site getting high ranking in Search results
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